AI-Native Franchising and Licensing Partner for Global Brands

Opptra is your franchising and licensing partner to launch and scale brands across Asia.
Unlock Your Expansion

Asia's 2.4 billion consumers are driving 70% of global growth.

We are building breakthrough AI-native infrastructure to unlock international expansion for brands entering Asia

Category experts that build market leaders

At Opptra, we bring decades of operating experience building categories across channels and markets. We blend deep domain expertise with advanced technology and global supply chain infrastructure.
Supply Chain and Technology Platform

Fashion & Lifestyle

Visit Exporio

Home & Kitchen

Visit Terraspan

Electronics

Coming Soon

General Merchandise

Coming Soon

Baby & Toys

Coming Soon

Opptra is fully invested in brand success and have end to end capabilities.

Digital brand building
Sourcing and manufacturing
Future-ready distribution

An omnichannel technology and supply chain ecosystem, built for big things

Ecommerce First

We're building full omnichannel capabilities with an ecommerce first approach that allows us to penetrate markets quicker and test, learn and iterate.

Global Supply Chain

With a consolidated global supply chain, our companies will deliver unmatched efficiency and an elevated customer experience.

Advanced Technology

For the first time in brand franchising, technology is at the core - driving seamless, scalable, and omnichannel growth for brands.

Technology is transforming retail beyond measure. The next 20 years will redefine the industry.

Opptra is leading the way.

We're building technology that spans the full value chain

Smart Product Decisions

  • AI-driven consumer insights & trend forecasting
  • Predictive supply planning & assortment optimization
  • Competitive market analysis & benchmarking

Smart Product Decisions

  • AI-driven consumer insights & trend forecasting
  • Predictive supply planning & assortment optimization
  • Competitive market analysis & benchmarking

Intelligent Distribution and Retail Optimization

  • Omnichannel strategy (marketplaces, D2C, retail)
  • Inventory & order management automation
  • Smart marketplace listing & localized AI powered catalog management

Intelligent Distribution and Retail Optimization

  • AI-powered omnichannel strategy (marketplaces, D2C, retail)
  • Inventory & order management automation
  • Smart marketplace listing and localized AI powered catalog management

AI-Enhanced Consumer Experience

  • AI-powered customer service & support automation
  • Proactive warranty & claims management
  • ASR and NLP driven sentiment analysis & customer feedback insights

AI-Enhanced Brand Experience

  • AI powered customer service and support automation
  • Proactive warranty & claims management
  • ASR and NLP driven sentiment analysis and customer feedback insights

Meet the leaders shaping the future of brand franchising

Binny Bansal

Founder and Chairman
Our founder Binny Bansal brings great passion and expertise to Opptra. As the co-founder and former CEO of Flipkart, he was instrumental in building up the world's third largest ecommerce ecosystem. He is now committed to helping brands realise their growth potential on a global scale through the power of borderless commerce.

Giridhar Yasa

CPTO

Ex Flipkart, NetApp, Lendingkart

Ranjit Babu

CEO, Opptra Electronics &
General Merchandise

Ex Amazon, Apple, Nokia

Ravi Garikipati

CTO, Opptra
Ex CTO Flipkart & Serial Entrepreneur

Puneet Khanna

VP & Head, Exporio
GCC
Ex Apparel Group, Ex Founder

Anand Raj

Supply Chain & Operations

Ex Flipkart, Swiggy

Samrat Dogra

Finance & Legal

Ex Airtel, Flipkart

Lisa Thomas

HR

Ex Flipkart, Citi

Vani Deshpande

Talent Acquisition

Ex Flipkart, Practo, Nexus

Aniruddh Soory

VP & Head - General Merchandise
Ex-Amazon, Reliance Retail

Arathi Vedantham

Founder’s Office

Ex Flipkart, Yahoo
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