Winning Asia with AI

IFA Berlin 2025

Learn about Gen AI innovations that can super charge your Asia Go To Market. If you are a brand looking to enter or scale across Asia and attending IFA 2025, join us for this enriching panel discussion.  Asia is driving much of global consumer growth—and navigating this expansive, diverse market demands AI-enabled strategies, operational finesse, and regional insight. This panel featuring some of Asia's most successful entrepreneurs and AI experts will share these elements firsthand.
Dream Stage, IFA Berlin
7th Sept, 2025
3:30 PM CET
IFFA-event-logo
Ranjit Babu
CEO - Opptra Hardlines Business
Media Partner
Organized by
Our Panelists
Binny Bansal
Binny Bansal
Founder. Opptra
Faraz Khalid
Faraz Khalid
CEO, noon
Tim Rath
Tim Rath
Founder, Tycho Capital
Lis Orange
Lis Orange
AI & Data Leader
Ranjit Babu-speaker
Ranjit Babu
CEO, Opptra

About Opptra

Opptra is founded by one of Asia's most successful entrepreneurs - Binny Bansal who previously founded Flipkart and is now India's largest eCommerce marketplace. Opptra enables global brands to launch and scale across Asia through an eCommerce led, AI first GTM approach and has already launched multiple brands such as GT Player, Canoly, US Polo and others across Asia.
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About IFA

IFA Berlin is one of the world's leading trade shows for consumer electronics and home appliances running between Sep 5-9th.
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Why Attend?

 If you are curious to learn more about Asia or about Gen AI innovations or about new age GTM techniques or anything in between, this session is meant for you.
Learn to Launch
Understand the Asian market, channel & consumer nuances and what it takes to launch your brand across this complex landscape.
Learn to Scale
If you’ve already entered Asia but struggling to scale and achieve your business goals, learn Asia & AI GTM best practices from industry experts.

About the Speaker

Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines)  . Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.
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Our Panelists

Binny Bansal
Binny Bansal
Founder and Chairman, Opptra
Faraz Khalid
Faraz Khalid
CEO, noon | Co-founder, Namshi
Tim Rath
Tim Rath
Founder & CEO, Tycho Capital | Co‑Founder, Lazada
Tim Rath
Tim Rath
Founder & CEO, Tycho Capital | Co‑Founder, Lazada
Lis Orange
Lis Orange
AI & Data Leader | Partner at Deloitte
Ranjit Babu (Panel moderator)
Ranjit Babu
CEO, Opptra
Lis Orange
Lis Orange
AI & Data Leader | Partner at Deloitte
Ranjit Babu (Panel moderator)
Ranjit Babu
CEO, Opptra
Ranjit Babu (Panel moderator)
Ranjit Babu (Panel moderator)
CEO, Opptra

Know the Panelists

Ranjit Babu (Panel moderator)

Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines)  . Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.

Binny Bansal

A graduate in Computer Science from IIT Delhi, Binny Bansal co-founded Flipkart, India’s leading e-commerce marketplace, in 2007. As CEO, he played a pivotal role in scaling the company, culminating in Walmart’s $20 billion acquisition of Flipkart in 2018 - then the largest global M&A deal in e-commerce. Post-Flipkart, he has focused on investing in and mentoring startups. He also co-founded Xto10x Technologies, a company that helps businesses scale globally. Binny’s latest venture, Opptra, is an AI-Native Franchising and Licensing Partner for Global Brands. He actively advises and serves on the boards of multiple startups and organizations. A philanthropist at heart, Binny’s foundation supports various initiatives in the areas of entrepreneurship, education, and improving livelihoods.

Faraz Khalid

Faraz is the CEO of noon, the region's leading consumer commerce platform. The noon ecosystem of services now includes marketplaces for food delivery, quick-commerce, fintech, and fashion. Faraz is an engineer by training and has an MBA from the Wharton School of the University of Pennsylvania. Prior to noon, Faraz was the co-founder and Managing Director at Namshi.

Tim Rath

Tim Rath is a seasoned tech entrepreneur and investor based in Singapore. He is the Founder and CEO of Tycho Capital, a startup accelerator and venture capital firm dedicated to supporting early and growth stage deep tech ventures globally. Through Tycho, Tim enables founders with the right foundation to scale their companies to a successful exit. Tim co-founded Lazada Group, one of Southeast Asia’s most successful unicorns. He played a pivotal role in scaling Lazada into the region’s leading online marketplace, overseeing commercial operations across 8 countries in Asia Pacific and exited the business to Alibaba (NYSE: BABA) in 2018.

Lis Orange

Elisabeth L'Orange is a partner for AI and Data at Deloitte and host of the tech podcast Tech & Tales. Previously, Elisabeth co-founded the Hamburg-based AI startup Oxolo in 2020, a pioneer in AI video production with 600,000 users and €13 million in funding. Before founding Oxolo, Elisabeth worked as a VC and CFO and was recognized by Manager Magazin as one of the 15 leading women in the field of AI in Germany. Elisabeth received the FAZ Innovation Award, the KPMG Venture Award and was included in the W&V 100. OMR named her one of the 50 leading minds in the digital industry.

Ranjit Babu (Panel moderator)

Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines)  . Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.

Binny Bansal

A graduate in Computer Science from IIT Delhi, Binny Bansal co-founded Flipkart, India’s leading e-commerce marketplace, in 2007. As CEO, he played a pivotal role in scaling the company, culminating in Walmart’s $20 billion acquisition of Flipkart in 2018 - then the largest global M&A deal in e-commerce. Post-Flipkart, he has focused on investing in and mentoring startups. He also co-founded Xto10x Technologies, a company that helps businesses scale globally. Binny’s latest venture, Opptra, is an AI-Native Franchising and Licensing Partner for Global Brands. He actively advises and serves on the boards of multiple startups and organizations. A philanthropist at heart, Binny’s foundation supports various initiatives in the areas of entrepreneurship, education, and improving livelihoods.

Faraz Khalid

Faraz is the CEO of noon, the region's leading consumer commerce platform. The noon ecosystem of services now includes marketplaces for food delivery, quick-commerce, fintech, and fashion. Faraz is an engineer by training and has an MBA from the Wharton School of the University of Pennsylvania. Prior to noon, Faraz was the co-founder and Managing Director at Namshi.

Tim Rath

Tim Rath is a seasoned tech entrepreneur and investor based in Singapore. He is the Founder and CEO of Tycho Capital, a startup accelerator and venture capital firm dedicated to supporting early and growth stage deep tech ventures globally. Through Tycho, Tim enables founders with the right foundation to scale their companies to a successful exit. Tim co-founded Lazada Group, one of Southeast Asia’s most successful unicorns. He played a pivotal role in scaling Lazada into the region’s leading online marketplace, overseeing commercial operations across 8 countries in Asia Pacific and exited the business to Alibaba (NYSE: BABA) in 2018.

Lis Orange

Elisabeth L'Orange is a partner for AI and Data at Deloitte and host of the tech podcast Tech & Tales. Previously, Elisabeth co-founded the Hamburg-based AI startup Oxolo in 2020, a pioneer in AI video production with 600,000 users and €13 million in funding. Before founding Oxolo, Elisabeth worked as a VC and CFO and was recognized by Manager Magazin as one of the 15 leading women in the field of AI in Germany. Elisabeth received the FAZ Innovation Award, the KPMG Venture Award and was included in the W&V 100. OMR named her one of the 50 leading minds in the digital industry.

About Opptra

Founded in Bangalore in 2024, Opptra is an AI-native franchising and licensing platform helping global brands scale across Asia.
  • AI-driven capabilities: product insights, predictive supply, AI cataloging, customer sentiment, and omnichannel operations.
  • End-to-end operations: brand development, manufacturing, distribution, and supply chain execution.
  • Franchised verticals: Exporio (Fashion & Beauty), Terraspan (Home & Kitchenware), Opptra Electronics & Hardlines.
  • Regional presence: India, UAE, Saudi Arabia, Indonesia, Malaysia, Singapore — expanding soon to Vietnam, Philippines, and Thailand.
Brand partners: