Winning Asia with AI
IFA Berlin 2025
Learn about Gen AI innovations that can super charge your Asia Go To Market. If you are a brand looking to enter or scale across Asia and attending IFA 2025, join us to learn more as our CEO, Ranjit talks about how brands can approach the Asian market.
3:30 PM
7th Sept, 2025
Ranjit Babu
CEO - Opptra Hardlines Business
Media Partner
Organized by
About Opptra
Opptra is founded by one of Asia's most successful entrepreneurs - Binny Bansal who previously founded Flipkart and is now India's largest eCommerce marketplace. Opptra enables global brands to launch and scale across Asia through an eCommerce led, AI first GTM approach and has already launched multiple brands such as GT Player, Canoly, US Polo and others across Asia.
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About IFA
IFA Berlin is one of the world's leading trade shows for consumer electronics and home appliances running between Sep 5-9th.
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Why Attend?
If you are curious to learn more about Asia or about Gen AI innovations or about new age GTM techniques or anything in between, this session is meant for you.
Learn to Launch
Understand the Asian market, channel & consumer nuances and what it takes to launch your brand across this complex landscape.
Learn to Scale
If you’ve already entered Asia but struggling to scale and achieve your business goals, learn Asia & AI GTM best practices from industry experts.
About the Speaker
Ranjit Babu is the CEO of Opptra’s General Merchandise & Electronics business. Opptra is a franchising and licensing partner to launch and scale brands across Asia. The company leverages AI‑native infrastructure—embedding consumer insights, predictive planning, intelligent distribution, and AI‑enhanced customer experience—to drive omnichannel growth across India, the Middle East (UAE, Saudi Arabia, GCC), and Southeast Asia (Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines) . Prior to Opptra, Ranjit held leadership roles at Amazon—including leading consumer electronics—alongside senior stints at Apple and Nokia. With deep expertise across tech and global retail, he’s dedicated to building trusted, tech‑enabled pathways for international brands to win in complex, high‑growth markets.
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