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Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets

Bansal, the founder and chairman of Opptra, was the co-founder of Flipkart, which he exited in 2019 after Walmart acquired a 77% stake in the e-commerce giant for $16 billion.

Flipkart cofounder Binny Bansal has announced the launch of his new startup Opptra – a tech-driven company that houses franchising businesses to help brands scale in the Asian markets across categories such as fashion and lifestyle, home and kitchen products and electronics.

Flipkart cofounder Binny Bansal has introduced Opptra, a startup focused on franchise business portfolios for branded consumer goods.

Binny Bansal, co-founder of Flipkart, has launched Opptra, a Singapore-based company specializing in franchising branded consumer goods.

Moneycontrol was the first to write about Bansal’s plan, in August 2023. Opptra has already hired top executives from Amazon, Swiggy, Flipkart and others companies

Binny Bansal, the genius behind Flipkart, is back with a game-changing startup—and this time, he’s setting his sights on a global empire

Binny Bansal launches Opptra, a tech-driven start-up focused on scaling consumer brands in Asia through franchising, supply chain expertise, and market insights

The company is integrating AI-driven localisation, digital-first brand building, rapid fulfilment, and data analytics to support faster launches and long-term growth.

Flipkart co-founder Binny Bansal has unveiled his latest venture, called Opptra.

Opptra, a tech-driven company that houses franchising businesses to help brands develop in the Asian markets spanning categories like fashion and leisure, home and kitchen products, and technology, was launched by Flipkart cofounder Binny Bansal who has brought in top executives from Swiggy, Flipkart and Amazon.

Flipkart's co-founder Binny Bansal has unveiled his new startup Opptra as a technology driven franchising operation.